The words we choose define the world we live in…

Welcome! Every organisation requires the highest standard of writing to realise its potential. It is through language that all our interactions and transactions are established.

My objective is to find the best words in the best order to meet your specific needs and goals, whatever they are.

‘The difference between the almost right word and the right word is the difference between the lightning bug and the lightning.’ – Mark Twain.

This truth resonates all throughout the professional world. A poorly worded sentence – an error as miniscule as a typo even – can be enough to deter a potential client.

When done right, the potential of words to attract a target market, engage with an audience, and create an outstanding reputation is limitless.

Words that sell

I write concise and alluring copy that converts into sales and traffic.

Words that tell

I write copy that expresses brand stories and purposes through uniquely crafted voices.

Words that compel

I write copy that invokes a sense of character, a personality that people want to get to know.

I would love to speak to you about your project: joe@josephjohnston.co.uk

‘Joe is the person to call if you're in need of web content. He very quickly understood exactly who our audience is, and how we wanted to increase our engagement with them. Joe produced the right content to enable us to engage with and cater for our audience of parents, professionals and young people.’ – Emma Smith, Development Manager, Parenting Project

‘Joe’s been such an asset to our team and to the department. We brought him on board for a short term contract and then couldn’t do without him for over a year! His writing, enthusiasm and engagement are all excellent and I’d be happy to recommend him to any other manager. He’s a totally safe pair of hands when it comes to copywriting. He’s got a keen interest in creative literature and knows his way around editing and publishing too, so any of the copy jobs we threw at him were no problem. He has a clear understanding of audience versus stakeholder and makes sure he delivers on all fronts.’ - Augusta Lynch-Glenister, Marketing Manager, People’s Partnership